Case Study: B&C ACE Home Center Retail Sales with Automatic Traps
When B&C ACE Home Center in Grass Valley, California discovered the Goodnature™ A24 Rat & Mouse Trap at the ACE show in 2018, they knew it was a perfect fit for their community of chicken keepers, hobby farmers, and rural property owners. The question was simple but important: how do you successfully sell a $169 rat trap in a crowded pest-control aisle?
B&C ACE Sells $2,000+/Month in Goodnature™ Traps & Supplies
- Store: B&C ACE Home Center
- Industry: Retail
- Location: Grass Valley, California
- Result: $2,000+ per month in Goodnature™ traps and accessories
B&C ACE has served the Grass Valley community for over 78 years. Their customers come back for friendly, helpful service and the chance to support a long-standing local business. With an area full of chicken coops, farms, livestock, and other rodent-attracting factors, the Automatic Trap product line quickly proved to be an ideal solution for their shoppers.
Company Bio
B&C ACE Home Center is a trusted community hardware store with deep roots in Grass Valley. For more than seven decades, the team has focused on offering quality products, practical advice, and personal service that big-box retailers can’t match. When they discovered the Goodnature™ A24 Rat & Mouse Trap and Automatic Trap Company’s support, they saw an opportunity to bring a premium, toxin-free rodent-control solution to their customers.
The Challenge
How do you sell a $169 rat trap when it gets lost in the aisle with other pest-control products?
Traditional merchandising meant the A24 simply blended in among cheaper, familiar options. Even though the product offered long-term, automatic control, customers weren’t seeing the value at a glance—and weren’t stopping to learn what made it different.
The Solution
With support from Goodnature™ and Automatic Trap Company, B&C ACE moved the A24 trap and accessories to a dedicated end cap on the pest-control aisle. This high-visibility display put the product front and center and clearly separated it from traditional snap traps and rodenticide.
The team also added a customized video showing the A24 in action, explaining how it works and highlighting its exclusivity to B&C ACE in the local area. Instead of a static box on a shelf, shoppers now saw a complete system doing exactly what they needed: quickly, cleanly, and humanely killing rats and mice.
The Outcome
The results were immediate. Customers walking the aisle stopped in their tracks to watch the video and learn about the trap. Once they understood how the A24 could replace multiple traditional traps and reduce hassle, sales took off.
Today, the B&C ACE team is selling over $2,000 per month in Goodnature™ traps and accessories.
“Your best customer is the one with the basket full of rat traps. They’re going to spend a small fortune on multiple traps… you tell them, hey, you’ve got $150 worth of traps in your basket. This is $169. This will do EVERYTHING for you. It’s low maintenance. You don’t have to check the trap – it’s really easy. It’s a pretty easy sell!”
Bring Automatic Traps to Your Store
Goodnature™ A24 traps and Automatic Trap Company accessories are now available in the ACE warehouse. If you’d like to replicate B&C ACE’s success and turn your pest-control aisle into a premium, problem-solving category, we can help with merchandising, training, and marketing assets.