Mission Statement

Founded in 2016, Automatic Trap Company exists to change how rodent control is done—and what people expect from it.

Rodents thrive largely because of the environments we’ve created: our food systems, waste streams, farms, and homes. In many cases, controlling them is unavoidable. What is avoidable is unnecessary suffering.

Much of today’s rodent control relies on methods that cause prolonged distress and widespread collateral damage. Glue boards immobilize animals for hours or days, leading to dehydration, exhaustion, self-mutilation, and suffocation. Poisons cause slow, painful deaths and do not stop with the target animal. Predatory birds, pets, and other wildlife are routinely poisoned when they consume affected rodents.

Even live trapping, often assumed to be “humane,” frequently is not. Captured animals experience extreme stress, injury, dehydration, and exposure. Relocation typically results in death anyway, through starvation, territorial violence, or predation. Outsourcing suffering doesn’t eliminate it.

We believe there is a better standard.

Automatic Trap Company focuses on modern, mechanical, toxin-free trapping technologies designed to dispatch rodents quickly and humanely while minimizing risk to non-target animals, people, and the environment. Self-resetting systems reduce waste, eliminate poisons, and replace repeated handling and prolonged distress with a fast, decisive outcome.

Our mission is straightforward: reduce suffering, reduce environmental harm, and solve the problem effectively.

Every product we stand behind replaces glue, poison, or prolonged confinement with a more responsible approach. This isn’t about being sentimental—it’s about acknowledging reality, respecting animal welfare, and applying better engineering to a problem that isn’t going away.

  • What We Do

    We're shaking up rodent control. We make it fun, energetic, and rewarding. We run an online marketplace for consumers to compare and buy advanced products. No more dreary grim reaper feelings, hello to a satisfying rodent control experience!

  • How We Do It

    We redesign the public on what the rodent control experience looks and feels like: Fun, Energetic, Delightful, Rewarding, Easy, Hassle-free, Innovative, by controlling the online marketplace where consumers can compare and purchase advanced rodent control products.

  • Why We Do It

    We believe that public perception of rodents and rodent control is stuck in the past. We want to clean the world of pest-born problems and enlighten minds to new, sustainable rodent control solutions.