Dialing In the Perfect Lure for Your Automatic Traps

When you’re dealing with rats, mice, or squirrels, the trap is only half the story. The other half is what pulls them in. That’s where attractants earn their keep. The right scent can turn a curious sniff into a confident approach and, ultimately, a clean, quick kill.

Why Attractants Matter

Wild rodents are cautious by nature. They’re constantly weighing risk vs reward every time they approach a new food source. A high-performance attractant:

• Projects a strong, appetizing scent plume
• Keeps its appeal over time instead of drying out quickly
• Encourages repeat visits so animals return to the same spot
• Pairs perfectly with your hardware so the strike happens where it should

All of our attractants are designed with those goals in mind and have been proven in the field—not just in a lab.

Chocolate Attractant Formula – For the Sweet Tooth Crowd

Our original Chocolate Attractant Formula is built for rodents with a serious sugar habit. Think of it as dessert they can smell from a distance.

• What it is: A rich, chocolate-based paste specifically developed to be irresistible to rats and mice.
• Where it shines: Great for general rodent problems, especially in and around buildings where animals are already used to scavenging human food.
• How to use it: Apply a small amount in or around your trap entry points (including A24 and A18 traps) and let the aroma do the work.

Despite how good it smells to pests, the formula is non-toxic and designed to be environmentally responsible. That means you can take control of your rodent problem without adding poison into the ecosystem or risking secondary poisoning of pets and wildlife.

If you’re just getting started with rodent control, chocolate is the ideal “default” attractant: broad appeal, easy to use, and proven to pull in a high volume of animals.

Nut Butter Attractant Formula – When Savory Wins

Some rodents aren’t big on sweets—they’re more interested in rich, nutty, high-fat foods. That’s where the Nut Butter Attractant Formula comes in.

• What it is: A savory, nut-based paste with a bold aroma profile tailored to rodents that key in on nuts and seeds.
• When to try it:
  • If your chocolate lure isn’t getting the response you expected
  • In areas where rodents already feed on birdseed, nuts, or grain
• Trap compatibility: Fully compatible with all Automatic Trap products, including A24 and A18 traps.

This formula is also non-toxic and eco-friendly, so you can experiment with different scent profiles without compromising your toxin-free control strategy.

If you’ve ever had rodents chew through a bag of pet food or birdseed, nut butter is often the more natural match for their existing food preferences.

Meat Lovers Attractant Formula – Built for Rural Rodents

For more rural properties—barns, outbuildings, feed sheds, and homesteads—rodents frequently raid meat scraps, animal feed, or high-protein sources. That’s why we created the Meat Lovers Attractant Formula.

• What it is: A paste designed to mimic the scent of fresh meat, tuned specifically for rodents that target protein-rich foods.
• Where it performs best:
  • Farms and ranches
  • Rural outbuildings and feed storage areas
  • Locations where other lures haven’t delivered enough activity
• Key benefits:
  • Excellent results with pests outside dense urban environments
  • Compatible with the full Automatic Trap lineup
  • Non-toxic and environmentally considerate—no poisons, no lingering toxic residues

If you want to quietly out-perform your neighbors on rodent control, this is the attractant that leans into that “meat-first” diet many country rats favor.

Choosing the Right Attractant

Not sure which formula to start with? Here’s a simple way to think about it:

• Chocolate Formula – Best all-rounder, especially for urban and suburban areas.
• Nut Butter Formula – Ideal if rodents seem more drawn to seeds, nuts, and grain.
• Meat Lovers Formula – Tailored for rural settings and meat- or feed-oriented pests.

The attractant guide chart above visually maps different attractants to use-cases and environments, so you can quickly match the lure to your situation.

Attractant Formats: From Pre-Feed to Long-Term Supply

To support different trapping strategies, our attractants are available in several formats:

• 200g Pre-Feed Paste Bag
  Great for pre-feeding or conditioning rodents to a new location. You can apply small amounts around the area where you plan to install traps, getting animals comfortable before you introduce hardware.
• 50g Automatic Paste Pump
  Designed for long-lasting, low-maintenance deployment. The paste pump meters out attractant over time, keeping your trap attractive without constant re-baiting—perfect for A24 or A18 setups.
• 1 Year Supply – 3-Month Peanut Butter & Jelly Donuts
  A convenient way to keep attractants on hand, especially if you’re running traps year-round. This pack is built around regular replenishment so your lure doesn’t run out in the middle of a busy season.
• 6 Month Replenishment Pack
  Ideal for ongoing control when you’ve already got your hardware in place and just need to keep the attractant flowing.

Each option is structured so you can choose between testing a single area and committing to a longer-term control plan.